Starting a New Business in the Business/Web Analytics Space Mark Guenthner President, Clicks, Etc. LLC http://www.linkedin.com/profile?viewProfile=&key=5255253&trk=tab_pro Starting a new business is something I have always wanted to do. Last summer, as a pre-cursor to creating an official company, I began free lancing in the business/web analytics space. After quite a few years of managing analytical [...]
Posted in: Online Analytics, Web Analytics Rock Stars by Mark Guenthener
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If you could only ask your customer one question * and your business might succeed or fail based on the answer * wouldn’t you want to ask that question? The Net Promoter® Score, developed by Fred Reichheld, is built around one question: “Would you recommend me?” This question is central to success as social media–the [...]
Tags: , dave evans, fred reichheld, net promoter score, satmetrics, social media
Posted in: Web & Marketing Analytics by Corry Prohens
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For most companies that rely on web analytics to make critical business decisions, the days of hits and page views are nearly over. Sure, page views will continue to be an important bellwether about the health of your site as a whole. But increasingly, deeper analytics are expected. And with each increasing layer of complexity, [...]
Tags: analytics consulting, staffing web analytics teams, Web Analytics Association, web analytics deployments, Web Analytics Professionals, web analytics tools
Posted in: Online Analytics, Web Analytics Rock Stars by Andrew Edwards
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