IQ Workforce Blog

Corry asked me to write this post regarding the search process, Dow Jones and what I’m doing for them today.
 
IQ Workforce helped place me in my current position at Dow Jones. Corry reached out to me through mutual contacts when he started recruiting for the Director of Online Marketing position. He gave me a thorough understanding of the role, and it became quickly apparent to us that my skill set and experience matched perfectly with the needs of the Dow Jones marketing team.
 
At first blush, what excited me the most was the opportunity to work for The Wall Street Journal. I was exposed to The Journal while in grad school. Then, I spent the next several years picking up the daily copy after executives at my company were done reading it. Later, I became a subscriber to WSJ.com. I’ve always enjoyed the editorial content, and the brand became synonymous with professional success. I aspired to, and still aspire to be, that successful executive who starts his day with The Journal.
 
When Corry called me about the job opening, I jumped at the chance to learn more about the company and the role. Through my series of interviews, I learned that Dow Jones had not only powerful brands, but a group of talented and driven employees. Across the organization, executives and managers were thinking about ways to transform their online business and build upon years of success.
 
I realized that I HAD to be a part of this team.
 
I’ve been with Dow Jones now just over 4 months, and I’m extremely happy with my decision to come on board. It’s a rare opportunity to work with such renowned brands as The Wall Street Journal and Barron’s, and I love everything about the media business. 
 
My bosses and colleagues asked me to bring cutting-edge web marketing strategies to the business – to develop viral marketing, audience development techniques, blog marketing, strategic partnerships, cross-selling and online branding initiatives. We have aggressive growth goals, and I’m working hard with my teammates to deliver on these.
 
Our biggest opportunity and challenge is continuing to communicate a clear and compelling value proposition to our customers and prospects. We have open and paid content for both WSJ.com and Barrons.com. My job is to convince prospects and existing customers why the paid content is valuable and why they should start giving, or continue giving, us their hard-earned dollars.
 
This takes a lot of coordination and effort:
 
* working with our analytics teams to understand how the casual user and the paid customer are consuming the content
* collaborating with product teams to develop functionality that increase usage and subscriptions by catering to emerging consumer needs
* building a relationship with our free content visitors to increase brand engagement and communicate the value differences between our content types and subscription levels
* leveraging direct response fundamentals and translating them to emerging media channels including viral and social networks
 
The list goes on and on. At the highest level, Dow Jones is about creating value for our customers (both consumers and advertisers), communicating that value and monetizing it. And I get to be a part of that.
 
I’ve got one of the coolest jobs in the country. I get to partner with some of the best minds in marketing, editorial, product management, business development, and ad sales to redefine the way that The Journal and Barron’s deliver value to our customers. It doesn’t get much better.
 
 

Tags: barrons, david chivers, dow jones, omniture, online marketing, sem, seo, wall street journal, web analytics, wsj, wsj.com, www.wsj.com
Posted in: Web & Marketing Analytics by Corry Prohens