IQ Workforce Blog

Dow Jones has been one of our best clients over the past couple of years and one of our most valuable strategic partners.  We have been working under a RPO (Recruitment Process Outsourcing) - type of relationship in which IQ Workforce has essentially outsourced the recruitment function for the subscription marketing, analytics and strategy areas of their consumer media business (Wall Street Journal, Barron’s, etc.).
 
To date we have conducted thirteen searches for Dow Jones.  Searches have included Manager of Web Analytics, Director of Online Marketing, Director of Strategic Planning & Analytics, Senior Manager of Marketing Analytics, Senior Manager of Campaign Operations, Associate Director of Strategic Segments, as well as several analyst-level searches for the marketing department. 
 
Dow Jones is a great brand to recruit for.  Candidates really respond to the WSJ brand because it is such a long-term blue chip media property.  The possibilities for leveraging this brand into a web 2.0 powerhouse is what excited Rupert Murdoch / Fox and what excites marketing candidates. 
 
Imtiaz Patel is the VP of Strategic Planning & Analytics.  Imtiaz brought our team into Dow Jones shortly after he joined the firm because he was mandated to (among other things) build a world-class analytics group.  Imtiaz has a great background - he is a Columbia MBA (London School of Economics undergrad) who spent three years as an analyst on Wall Street before getting into management consulting with Kurt Salmon where he focused on retail & consumer products companies.  He had a great career in consulting, including time during the dot com era at scient and digitas. 

After three years with Deloitte, he wanted to get off the road and put his expertise to use behind a major consumer brand, so he accepted the job at Dow Jones.  It has only been two years, but Imtiaz has transformed the analysis (marketing & financial) function to the point that the culture of the organization has actually shifted to a more data-driven, insights-based decision making culture. 

Imtiaz was recently honored with as one of the “Top 50″ managers in all of Dow Jones and he is now working with Rupert Murdoch to transform WSJ and Barrons into a web 2.0 powerhouse. 
 
This group has one main challenge in recruiting - geography.  Princeton is a beautiful places to live and work, but it does not sell well to relo candidates - especially young professionals that want to be in an urban area. 

Executive-level searches tend to be a bit easier in this respect because those candidates tend to be further along in their careers and lives and ready to look at the suburbs.  Dow Jones regularly relocates candidates from around the country, so this enables us to conduct national searches for many positions, but this is a major expense and it is yet another crack through which deals fail at the 11th hour (people reconsidering their relocation).  

Currently we are working on the following searches for Dow Jones:

Senior Manager of Campaign Operations:  managing an 8-person team (4 IT-types and 4 marketing-types).  This is a heavy database marketing / direct marketing function where they do mail, email & direct response to acquire new subscribers & retain/cross-sell existing subscribers.  Need team mgmt skills, technical skills (SQL) and any campaign mgmt tool experience would be huge (Unica Affinium experience is a homerun). 

Director of Marketing Analytics:  Run a 10-person, cross-channel analytics team that supports the entire marketing & sales organization.  High profile, customer-facing, consultative role for an analytics guru and multi-tasking extraordinaire.  (Reports directly to Imtiaz).

Tags: affinium, analytics, campain operations, dow jones, imtiaz patel, marketing analytics, newscorp, omniture, Recruiting, recruitment, rupert murdoch, unica, web analytics
Posted in: Web & Marketing Analytics by Corry Prohens