6 Out-of-the-Box Ideas for Networking Your Way to New Business

Most independent consultants are familiar with the usual networking tactics: Become active on social media, work your professional connections for leads, and join industry associations. While these are effective ways to produce quality leads, it’s worth considering some other, more strategic ways to expand your network – and find leads that are a better fit…

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Does Your Marketing Team Need a Technology Consultant?

Technology permeates nearly every facet of marketing today. The modern marketing team is powered by a mix of marketing automation platforms, email marketing applications and social media channels such as Facebook, Twitter and LinkedIn. Add a layer of analytic and customer intelligence databases, and suddenly marketing looks a lot more technology- and data-driven than it…

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