Geolocation and mobile computing are trends that are now in the mainstream so it’s about time to examine what kind of analytics we can get and what we can do with it.
For one thing, Geolocation and Foursquare can be your best friend, especially if your business is brick and mortar, like a restaurant or even [...]
Tags: blog, facebook, marketing, metrics, omniture, social, twitter, unica, webtrends
Posted in: Online Analytics, Social Media Monitoring by Marshall Sponder
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In this episode, the Beyond Web Analytics team talks with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook. The group explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy [...]
Tags: beyond web analytics, facebook, marketing, social media, web analytics, webtrends
Posted in: Online Analytics by Rudi Shumpert
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Stéphane Hamel is a freelance consultant with over 20 years of experience. Based in Québec, Canada, he is the creator of the popular Web Analytics Solution Profiler tool which he recently sold to iPerceptions, long time tutor of the UBC Award of Achievement in Web Analytics program and teacher of a graduate-level, full semester course [...]
Tags: analytics vendor, eMetrics, freelance consultant, internet world conference, interview, marketing, measuring social media, metrics, social media, Web Analytics Association, webtrends
Posted in: Interviews, Online Analytics by Corry Prohens
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Aaron Gray spent the last eight years as a consultant and executive at two of the top web analytics vendors (Webtrends and Coremetrics). Like many web analytics practitioners, Aaron recently left his job and started a career as an independent web analytics consultant. Since many people in the space seem to be [...]
Tags: Aaron Gray, analytics consulting, Coremetrics, web analytics, webtrends
Posted in: Interviews, Online Analytics by Corry Prohens
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Vendors can be a great training ground for new entrants in the field. They offer a variety of positions, locations, and technologies that make for a good jumping-off point. If you are looking to break into the field or to move up in the field, my first advice would be to read Judah’s post [...]
Tags: Analytics Career, analytics vendor, career advice, carerr, ComScore, eMetrics, Interwoven, networking, omniture, SiteSpect, Web Analytics Wednesday, webtrends, WideMile
Posted in: Online Analytics by Elizabeth Robillard
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