Rudi Shumpert is a web analytics practitioner in the Atlanta area. Last year he launched a podcast series that has become very popular in the web analytics community: Beyond Web Analytics. Rudi has enlisted some of the top web analytics practitioners in the world to help with his podcasts and has had an amazing list [...]
Tags: analytics rock stars, blog, podcasts, web analytics, web analytics podcasts, Web Analytics Professionals
Posted in: Interviews, Online Analytics by Corry Prohens
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In the process of using several Social Media Monitoring tools for the work I do in Social Media, Online Search and Public Relations (i.e.: Radian6, Alterian/Techrigy, Sysomos, BrandWatch, Biz360, Crimson Hexagon, Viralheat and Scout Labs to name a few) I discovered a richness in textual based keyword research within one of the tools I use [...]
Tags: keyword research, monitoring tools, segmentation, seo keyword research, Social Media Monitoring, sysomos, text mining tools, web analytics
Posted in: SEO, Social Media Monitoring by Marshall Sponder
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Across all analytical marketing professions, data integrity is guarded and protected like money in a vault. A major advantage of web analytics over traditional market research methods is the ability to collect and analyze all data, not just sample data.
Do you remember the exit polls of the 2000 Presidential election, where myopic sampling methods caused [...]
Tags: actionable analytics, metrics, web analytics
Posted in: Direct Marketing Analytics by John Pestana
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Paul Lee is the Director of Professional Services for Unica in Asia/Pac. Our team has worked with Paul to place some of the first web analytics professionals for Unica in Australia. Unica is growing their web analytics (NetInsights, etc.) business in the region aggressively, so we asked Paul to sit for an interview.
1. On which [...]
Tags: marketing, NetInsight, paul lee, unica, web analytics
Posted in: Interviews by Corry Prohens
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Aaron Gray spent the last eight years as a consultant and executive at two of the top web analytics vendors (Webtrends and Coremetrics). Like many web analytics practitioners, Aaron recently left his job and started a career as an independent web analytics consultant. Since many people in the space seem to be [...]
Tags: Aaron Gray, analytics consulting, Coremetrics, web analytics, webtrends
Posted in: Interviews, Online Analytics by Corry Prohens
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