In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. The conversation moves from biggest surprises about the mergers, what the future may hold [...]
Tags: acquisitions and mergers, beyond web analytics, IBM, john lovett, podcasts, Rudi Shumpert, web analytics, web analytics demystified, web analytics podcasts
Posted in: Online Analytics, Podcast by Corry Prohens
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On July 28th, Adobe announced that it was acquiring Day Software, a web content management vendor that also offers “web experience management” and asset management. Seen in the light of Adobe’s recent acquisition of Omniture, I think it’s clear that Adobe is carrying on Omniture’s mission to build a complete online marketing suite, as [...]
Tags: Adobe, Day Software, digital asset management, marketing management, omniture, web analytics, web content management system, web experience management
Posted in: Online Analytics, Online Marketing by Aaron Gray
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In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks [...]
Tags: beyond web analytics, Lauren Vaccarello, Paid Search, podcasts, Rudi Shumpert, Salesforce.com, SEM, tips and tricks, Web Analysts, web analytics, web analytics podcasts
Posted in: Uncategorized by Rudi Shumpert
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Google Analytics is a great platform for tracking what is actually happening on a website (providing there is enough enablement of the advanced features of Google Analytics to track everything you might want to capture). Most of the time people fail to properly set up Google Analytics and there are a few things you can [...]
Tags: advanced features, google analytics, google analytics hacks, hacks, metrics, regular expression, segmentation, web analytics
Posted in: Online Analytics by Marshall Sponder
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In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your [...]
Tags: case studies, conversions, customer experiences, podcasts, unica, web analytics, web analytics podcasts
Posted in: Online Analytics, Podcast by Rudi Shumpert
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