In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your [...]
Tags: case studies, conversions, customer experiences, podcasts, unica, web analytics, web analytics podcasts
Posted in: Online Analytics, Podcast by Rudi Shumpert
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Geolocation and mobile computing are trends that are now in the mainstream so it’s about time to examine what kind of analytics we can get and what we can do with it.
For one thing, Geolocation and Foursquare can be your best friend, especially if your business is brick and mortar, like a restaurant or even [...]
Tags: blog, facebook, marketing, metrics, omniture, social, twitter, unica, webtrends
Posted in: Online Analytics, Social Media Monitoring by Marshall Sponder
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1. I have had a whole bunch of conversations lately with analytics executives that complain that they only have number crunchers and report generators on their teams. What they all say they need are analysts… people that generate insights from their numbers and reports.
The jobs that they are looking to fill are Senior Web Analyst [...]
Tags: books, influence, interview, intuit, Judah Phillips, marketing, metrics, mobile measurement, NetInsight, number crunchers, omniture, segmentation, SiteSpect, social media, unica, web analyst, web analytics, Web Analytics Opportuntities
Posted in: Interviews, Judah Phillips, Online Analytics by Corry Prohens
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Paul Lee is the Director of Professional Services for Unica in Asia/Pac. Our team has worked with Paul to place some of the first web analytics professionals for Unica in Australia. Unica is growing their web analytics (NetInsights, etc.) business in the region aggressively, so we asked Paul to sit for an interview.
1. On which [...]
Tags: marketing, NetInsight, paul lee, unica, web analytics
Posted in: Interviews by Corry Prohens
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