On July 28th, Adobe announced that it was acquiring Day Software, a web content management vendor that also offers “web experience management” and asset management. Seen in the light of Adobe’s recent acquisition of Omniture, I think it’s clear that Adobe is carrying on Omniture’s mission to build a complete online marketing suite, as [...]
Tags: Adobe, Day Software, digital asset management, marketing management, omniture, web analytics, web content management system, web experience management
Posted in: Online Analytics, Online Marketing by Aaron Gray
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Geolocation and mobile computing are trends that are now in the mainstream so it’s about time to examine what kind of analytics we can get and what we can do with it.
For one thing, Geolocation and Foursquare can be your best friend, especially if your business is brick and mortar, like a restaurant or even [...]
Tags: blog, facebook, marketing, metrics, omniture, social, twitter, unica, webtrends
Posted in: Online Analytics, Social Media Monitoring by Marshall Sponder
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1. I have had a whole bunch of conversations lately with analytics executives that complain that they only have number crunchers and report generators on their teams. What they all say they need are analysts… people that generate insights from their numbers and reports.
The jobs that they are looking to fill are Senior Web Analyst [...]
Tags: books, influence, interview, intuit, Judah Phillips, marketing, metrics, mobile measurement, NetInsight, number crunchers, omniture, segmentation, SiteSpect, social media, unica, web analyst, web analytics, Web Analytics Opportuntities
Posted in: Interviews, Judah Phillips, Online Analytics by Corry Prohens
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Vendors can be a great training ground for new entrants in the field. They offer a variety of positions, locations, and technologies that make for a good jumping-off point. If you are looking to break into the field or to move up in the field, my first advice would be to read Judah’s post [...]
Tags: Analytics Career, analytics vendor, career advice, carerr, ComScore, eMetrics, Interwoven, networking, omniture, SiteSpect, Web Analytics Wednesday, webtrends, WideMile
Posted in: Online Analytics by Elizabeth Robillard
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Adam Greco is a Director within Omniture’s Consulting team and heads up the Financial Services consulting vertical. He is also a frequent speaker at Omniture Summit where he most recently presented on SiteCatalyst Power User Tips & Tricks which was the highest rated breakout session of the conference. Adam is launching a new blog so [...]
Tags: adam greco, blog, omniture, web analytics
Posted in: Online Analytics by Corry Prohens
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