Geolocation and mobile computing are trends that are now in the mainstream so it’s about time to examine what kind of analytics we can get and what we can do with it.
For one thing, Geolocation and Foursquare can be your best friend, especially if your business is brick and mortar, like a restaurant or even [...]
Tags: blog, facebook, marketing, metrics, omniture, social, twitter, unica, webtrends
Posted in: Online Analytics, Social Media Monitoring by Marshall Sponder
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In this episode, the Beyond Web Analytics team talks with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook. The group explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy [...]
Tags: beyond web analytics, facebook, marketing, social media, web analytics, webtrends
Posted in: Online Analytics by Rudi Shumpert
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Leave a comment I’m currently working on a campaign that combines a variety of Social Media platforms (Twitter, Facebook, YouTube, Flickr) as well as a microsite. As you might imagine or may have experienced yourself, gathering all of useful metrics from these sources are like hearding cats.
Here are a few tips that might help in [...]
Tags: campaign measurement, facebook, myspace, social, twitter, viral, youtube
Posted in: Online Analytics, Online Marketing by Greg Asman
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