Web Analytics Rock Stars | IQ Workforce

The New Google Analytics – Good for Enterprises? by Robbin Steif, LunaMetrics

Corry Prohens — Fri, 07 Nov 2008 16:09:20 +0000

(LunaMetrics, a Google Analytics Authorized Consultant, will be doing a Google Analytics Training Day in New York City on Dec. 9) Recently, Google Analytics announced six new features, some of which really make GA better for the enterprise-level user. Today, I’d really like to look at what kinds of things GA has done to make itself [...]

Immerse Yourself in the Analytics Community to Get that Job, by Judah Phillips

Judah Phillips — Mon, 13 Oct 2008 19:27:57 +0000

Many people aspire to become full-time web analysts, but it is not an easy field to enter nor is there a straightforward path for gaining real-world experience to help you land a job. You cannot just show up one day at work, and say, “I’m no longer going to do what you hired me to [...]

Interview with Adam Greco re his new blog

Corry Prohens — Mon, 11 Aug 2008 14:33:49 +0000

Adam Greco is a Director within Omniture’s Consulting team and heads up the Financial Services consulting vertical. He is also a frequent speaker at Omniture Summit where he most recently presented on SiteCatalyst Power User Tips & Tricks which was the highest rated breakout session of the conference. Adam is launching a new blog so [...]

The Secret to a Web Analytics Career: Stop Learning Web Analytics!

Alex Cohen — Wed, 23 Jul 2008 13:53:22 +0000

Eventually, your web analytics career is going to hit a wall. Learning interactive marketing as a web analyst, you start with the numbers and then seek context. When you stop to think about it, it’s really an inside out view, isn’t it? You can master tags, logs and the many intricacies of implementation and that will [...]

Interview with Eric Peterson

Corry Prohens — Wed, 09 Jul 2008 16:03:19 +0000

Question 1 (asked by Corry Prohens): I am amazed when I see how many things you seem to be involved in simultaneously. Just off the top of my head: authoring books, speaking, blogging, doing the web analytics Wednesday thing globally, user group moderator, industry research, job board, panelist, consultant, CEO… – you must be a miracle [...]

“What’s the Headline?”: Finding the News in Web Analytics

Andrew Edwards — Thu, 12 Jun 2008 16:53:08 +0000

Your analytics tool is not only installed and working—it’s optimized and delivering data the way you expected. All the reports are in place and you trust the numbers. One of your key report recipients even told you the interface was easy to understand. Yet you still feel like something’s not quite right. Sound familiar? You’re not [...]

Attributes That Help You Get Hired

Judah Phillips — Wed, 21 May 2008 16:16:30 +0000

Hiring managers are the gatekeepers to the job you want. They may write the job description, review your resume, pick the people who interview you, determine who to call back, and make the final yes or no decision. The attributes hiring managers look for in a candidate are as diverse as the personalities of hiring [...]

Starting a New Business in the Business/Web Analytics Space

Mark Guenthener — Wed, 26 Mar 2008 18:43:16 +0000

Starting a New Business in the Business/Web Analytics Space Mark Guenthner President, Clicks, Etc. LLC http://www.linkedin.com/profile?viewProfile=&key=5255253&trk=tab_pro Starting a new business is something I have always wanted to do. Last summer, as a pre-cursor to creating an official company, I began free lancing in the business/web analytics space. After quite a few years of managing analytical groups, I felt I [...]

Advanced Analytics: Matching Skills with Requirements

Andrew Edwards — Sat, 01 Mar 2008 12:24:20 +0000

For most companies that rely on web analytics to make critical business decisions, the days of hits and page views are nearly over. Sure, page views will continue to be an important bellwether about the health of your site as a whole. But increasingly, deeper analytics are expected. And with each increasing layer of complexity, [...]

Evaluating Job Opportunities

Judah Phillips — Fri, 15 Feb 2008 15:53:50 +0000

Job opportunities in Internet marketing and analytics are more numerous today than ever before. Not all Internet jobs, however, are created equal, regardless of title and salary. You should use a number of different factors to evaluate job opportunities: Continuous improvement. The Internet is constantly evolving, and your job needs to provide an opportunity to keep [...]