In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. The conversation moves from biggest surprises about the mergers, what the future may hold for IBM [...]
Tags: acquisitions and mergers, beyond web analytics, IBM, john lovett, podcasts, Rudi Shumpert, web analytics, web analytics demystified, web analytics podcasts
Posted in: Online Analytics, Podcast by Corry Prohens
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In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your site. To listen or download [...]
Tags: case studies, conversions, customer experiences, podcasts, unica, web analytics, web analytics podcasts
Posted in: Online Analytics, Podcast by Rudi Shumpert
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In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation. To listen or download this episode [...]
Tags: analytics vendor, beyond web analytics, forrester research, Joe Stanhope, podcasts, Rudi Shumpert, web analytics
Posted in: Online Analytics, Online Marketing, Podcast by Corry Prohens
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In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions. [...]
Tags: Andrew Spoeth, automation solutions, beyond web analytics, marketing automation, web analytics podcasts
Posted in: Online Analytics, Online Marketing, Podcast by Rudi Shumpert
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In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects. The conversation talks about the specific issues raised in the Quantivo blog post, and moves [...]
Tags: avinash, beyond web analytics, Gary Angel, Jason Rushin, podcasts, Quantivo, Rudi Shumpert, web analytics, web analytics podcasts
Posted in: Online Analytics, Online Marketing, Podcast by Rudi Shumpert
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