On July 28th, Adobe announced that it was acquiring Day Software, a web content management vendor that also offers “web experience management” and asset management. Seen in the light of Adobe’s recent acquisition of Omniture, I think it’s clear that Adobe is carrying on Omniture’s mission to build a complete online marketing suite, as [...]
Tags: Adobe, Day Software, digital asset management, marketing management, omniture, web analytics, web content management system, web experience management
Posted in: Online Analytics, Online Marketing by Aaron Gray
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In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation.
To listen or download this episode visit [...]
Tags: analytics vendor, beyond web analytics, forrester research, Joe Stanhope, podcasts, Rudi Shumpert, web analytics
Posted in: Online Analytics, Online Marketing, Podcast by Corry Prohens
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In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions.
To [...]
Tags: Andrew Spoeth, automation solutions, beyond web analytics, marketing automation, web analytics podcasts
Posted in: Online Analytics, Online Marketing, Podcast by Rudi Shumpert
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In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects. The conversation talks about the specific issues raised in the Quantivo blog post, and moves [...]
Tags: avinash, beyond web analytics, Gary Angel, Jason Rushin, podcasts, Quantivo, Rudi Shumpert, web analytics, web analytics podcasts
Posted in: Online Analytics, Online Marketing, Podcast by Rudi Shumpert
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In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics. The conversation covers the motivation behind the creation of Google Analytics through the many advancements that have been made to date. The group also covers the challenges related to providing to [...]
Tags: beyond web analytics, google analytics, Phil Mui, web analytics, web analytics podcasts
Posted in: Online Analytics, Online Marketing, Podcast by Rudi Shumpert
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