Web Analytics Rock Stars

Jim is the owner of The Drilling Down Project, his own analytics consultancy based out of Tampa, FL. He is the author of “Drilling Down, Turning Customer Data into Profits with a Spreadsheet,” and co-author (with Bryan Eisenberg) of “The Marketer’s Common Sense Guide to E-Metrics.”
Jim was instrumental in developing the Web Analytics Association’s [...]

Tags: business intelligence, case studies, certification, Jim Novo, job descriptions, WAA Certification Program, Web Analysts, Web Analytics Association
Posted in: Interviews by Corry Prohens
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1.  I have had a whole bunch of conversations lately with analytics executives that complain that they only have number crunchers and report generators on their teams. What they all say they need are analysts… people that generate insights from their numbers and reports. 
The jobs that they are looking to fill are Senior Web Analyst [...]

Tags: books, influence, interview, intuit, Judah Phillips, marketing, metrics, mobile measurement, NetInsight, number crunchers, omniture, segmentation, SiteSpect, social media, unica, web analyst, web analytics, Web Analytics Opportuntities
Posted in: Interviews, Judah Phillips, Online Analytics by Corry Prohens
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Peter Howley has been an independent web analytics professional for the past four years. Prior to that he has a great background in advertising measurement and market research. He recently teamed up with Jim Snyder and the two re-launched Empirical Path, a digital analytics consultancy. Peter was kind enough to answer the following questions:
1.   Peter, both [...]

Tags: digital analytics, eMetrics, independent consultants, independent web, interview, jim snyder, metrics, peter howley, web analytics
Posted in: Interviews, Online Analytics by Corry Prohens
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Stéphane Hamel is a freelance consultant with over 20 years of experience. Based in Québec, Canada, he is the creator of the popular Web Analytics Solution Profiler tool which he recently sold to iPerceptions, long time tutor of the UBC Award of Achievement in Web Analytics program and teacher of a graduate-level, full semester course [...]

Tags: analytics vendor, eMetrics, freelance consultant, internet world conference, interview, marketing, measuring social media, metrics, social media, Web Analytics Association, webtrends
Posted in: Interviews, Online Analytics by Corry Prohens
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Rudi Shumpert is a web analytics practitioner in the Atlanta area. Last year he launched a podcast series that has become very popular in the web analytics community: Beyond Web Analytics. Rudi has enlisted some of the top web analytics practitioners in the world to help with his podcasts and has had an amazing list [...]

Tags: analytics rock stars, blog, podcasts, web analytics, web analytics podcasts, Web Analytics Professionals
Posted in: Interviews, Online Analytics by Corry Prohens
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