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	<title>Web Analytics Rock Stars &#124; IQ Workforce &#187; Direct Marketing Analytics</title>
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		<title>Data Integrity: the fundamental characteristic of actionable analytics</title>
		<link>http://www.iqworkforce.com/analyticsstars/2009/12/01/data-integrity-the-fundamental-characteristic-of-actionable-analytics/</link>
		<comments>http://www.iqworkforce.com/analyticsstars/2009/12/01/data-integrity-the-fundamental-characteristic-of-actionable-analytics/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 12:14:49 +0000</pubDate>
		<dc:creator>John Pestana</dc:creator>
				<category><![CDATA[Direct Marketing Analytics]]></category>
		<category><![CDATA[actionable analytics]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[web analytics]]></category>

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Across all analytical marketing professions, data integrity is guarded and protected like money in a vault. A major advantage of web analytics over traditional market research methods is the ability to collect and analyze all data, not just sample data.
Do you remember the exit polls of the 2000 Presidential election, where myopic sampling methods caused [...]]]></description>
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