Your analytics tool is not only installed and working—it’s optimized and delivering data the way you expected. All the reports are in place and you trust the numbers. One of your key report recipients even told you the interface was easy to understand. Yet you still feel like something’s not quite right. Sound familiar?
You’re not […]
Posted in: Online Analytics by Andrew Edwards
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For most companies that rely on web analytics to make critical business decisions, the days of hits and page views are nearly over. Sure, page views will continue to be an important bellwether about the health of your site as a whole. But increasingly, deeper analytics are expected. And with each increasing layer of complexity, […]
Tags: analytics consulting, staffing web analytics teams, Web Analytics Association, web analytics deployments, Web Analytics Professionals, web analytics tools
Posted in: Online Analytics by Andrew Edwards
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