Web Analytics Rock Stars

Jim is the owner of The Drilling Down Project, his own analytics consultancy based out of Tampa, FL. He is the author of “Drilling Down, Turning Customer Data into Profits with a Spreadsheet,” and co-author (with Bryan Eisenberg) of “The Marketer’s Common Sense Guide to E-Metrics.”
Jim was instrumental in developing the Web Analytics Association’s [...]

Tags: business intelligence, case studies, certification, Jim Novo, job descriptions, WAA Certification Program, Web Analysts, Web Analytics Association
Posted in: Interviews by Corry Prohens
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In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. The conversation moves from biggest surprises about the mergers, what the future may hold [...]

Tags: acquisitions and mergers, beyond web analytics, IBM, john lovett, podcasts, Rudi Shumpert, web analytics, web analytics demystified, web analytics podcasts
Posted in: Online Analytics, Podcast by Corry Prohens
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In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation.
To listen or download this episode visit [...]

Tags: analytics vendor, beyond web analytics, forrester research, Joe Stanhope, podcasts, Rudi Shumpert, web analytics
Posted in: Online Analytics, Online Marketing, Podcast by Corry Prohens
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1.  I have had a whole bunch of conversations lately with analytics executives that complain that they only have number crunchers and report generators on their teams. What they all say they need are analysts… people that generate insights from their numbers and reports. 
The jobs that they are looking to fill are Senior Web Analyst [...]

Tags: books, influence, interview, intuit, Judah Phillips, marketing, metrics, mobile measurement, NetInsight, number crunchers, omniture, segmentation, SiteSpect, social media, unica, web analyst, web analytics, Web Analytics Opportuntities
Posted in: Interviews, Judah Phillips, Online Analytics by Corry Prohens
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Peter Howley has been an independent web analytics professional for the past four years. Prior to that he has a great background in advertising measurement and market research. He recently teamed up with Jim Snyder and the two re-launched Empirical Path, a digital analytics consultancy. Peter was kind enough to answer the following questions:
1.   Peter, both [...]

Tags: digital analytics, eMetrics, independent consultants, independent web, interview, jim snyder, metrics, peter howley, web analytics
Posted in: Interviews, Online Analytics by Corry Prohens
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