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Web Analytics Rock Stars

     
 
Aug
24

An Interview: Jim Novo on the Web Analytics Association’s Certification Program


Jim is the owner of The Drilling Down Project, his own analytics consultancy based out of Tampa, FL. He is the author of “Drilling Down, Turning Customer Data into Profits with a Spreadsheet,” and co-author (with Bryan Eisenberg) of “The Marketer’s Common Sense Guide to E-Metrics.”
Jim was instrumental in developing the Web Analytics Association’s [...]



Aug
24

Beyond Web Analytics Podcast – Episode 28: Consolidation in Web Analytics with John Lovett


In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. The conversation moves from biggest surprises about the mergers, what the future may hold [...]



Jul
12

Beyond Web Analytics Podcast – Episode 25: Evaluating Web Analytics Vendors with Joe Stanhope


In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation.
To listen or download this episode visit [...]



Apr
06

An Interview with Judah Phillips, Senior Director of Global Site Analytics at Monster Worldwide


1.  I have had a whole bunch of conversations lately with analytics executives that complain that they only have number crunchers and report generators on their teams. What they all say they need are analysts… people that generate insights from their numbers and reports. 
The jobs that they are looking to fill are Senior Web Analyst [...]



Mar
24

An Interview with Peter Howley of Empirical Path, Digital Analytics Consultancy


Peter Howley has been an independent web analytics professional for the past four years. Prior to that he has a great background in advertising measurement and market research. He recently teamed up with Jim Snyder and the two re-launched Empirical Path, a digital analytics consultancy. Peter was kind enough to answer the following questions:
1.   Peter, both [...]



 
     
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