http://www.iqworkforce.com/analyticsstars/2009/02/19/conversion-rates-how-high-is-up/ Wed, 23 Jun 2010 19:59:04 -0700 http://wordpress.org/?v=2.9.1 hourly 1 http://www.iqworkforce.com/analyticsstars/2009/02/19/conversion-rates-how-high-is-up/comment-page-1/#comment-284 Bill Brown Tue, 15 Sep 2009 17:05:43 +0000 http://www.iqworkforce.com/analyticsstars/2009/02/19/conversion-rates-how-high-is-up/#comment-284 Great analysis, Jared ... you've put into words what I'm sure many of us have long suspected, that conversion rates for certain verticals or niche companies -- taken at face value without the broader context -- are not a good basis for drawing apples-to-apples comparisons or for benchmarking. Yet, too often, we're still held to these published numbers, as the "mainstream" web commerce media fail to do the work you've just done in reporting the full scope of context. Great analysis, Jared … you’ve put into words what I’m sure many of us have long suspected, that conversion rates for certain verticals or niche companies — taken at face value without the broader context — are not a good basis for drawing apples-to-apples comparisons or for benchmarking. Yet, too often, we’re still held to these published numbers, as the “mainstream” web commerce media fail to do the work you’ve just done in reporting the full scope of context.

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