Feb
15
Evaluating Job Opportunities
Job opportunities in Internet marketing and analytics are more numerous today than ever before. Not all Internet jobs, however, are created equal, regardless of title and salary. You should use a number of different factors to evaluate job opportunities:
- Continuous improvement. The Internet is constantly evolving, and your job needs to provide an opportunity to keep up with emerging technologies whether technically or in business context. The right job today should give you the chance to expand your skill set in a way that prepares you to deliver on tomorrow’s business challenges.
- Work life harmony. People often talk about work-life balance, and that’s fine. But that statement implies that to balance life, you need to take away from work, and to balance work, you need to take away from life. The best jobs provide a harmony – a cadence that lets you do superb work and live a full, satisfying life.
- The ability to influence. The best jobs allow you to step out of the cube and into the spotlight where you can influence others by expressing your expert opinions, applying context to data, and helping make decisions that improve business performance.
- A growth path. No one that I know wants to take a job where they can’t grow into a larger, strategic role, and gain more responsibility. When assessing your current job or looking for a new role, you need to find out what happened to the person who previously had the job. Or if it’s an entirely new role, you should find out how your manager envisions the team and company developing in a way that lets you fulfill your career aspirations.
- The people you will work with. You may be around your peers at work more than your friends in real life. You want to work with people you don’t just tolerate, but enjoy working with. That doesn’t mean they have to share the same politics, style, philosophies, or schedule with you, but you want to be able feel comfortable expressing your opinions and working on a collaborative team together.
- Your boss. Next to your immediate family, spouse, and friends, your boss is a pivotal, important figure in your life. In a positive work situation, you should be able to trust your boss and communicate openly and honestly with them. You don’t want to fear contact, or completely dislike the person. Listen to what your gut tells you about your future boss in an interview, because you are probably right.
- The package. Needless to say, we all work because we find fulfillment in the work activity and because we want the money. The package offered from your suitor should include a competitive salary and a comprehensive benefits package that makes you feel good about getting out of bed in the morning and heading to the office.
While these seven factors are only a few of the dimensions you should evaluate when considering a new job or evaluating your current job, they provide a framework for assessing current and future employment in a way that empowers your autonomy and happiness. Good luck in your search!




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