In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your site.
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Rudi Shumpert
Contributor, Beyond Web Analytics!
Tags: case studies, conversions, customer experiences, podcasts, unica, web analytics, web analytics podcasts
Posted in: Online Analytics, Podcast by Rudi Shumpert
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In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation.
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Rudi Shumpert
Contributor, Beyond Web Analytics!
Tags: analytics vendor, beyond web analytics, forrester research, Joe Stanhope, podcasts, Rudi Shumpert, web analytics
Posted in: Online Analytics, Online Marketing, Podcast by Corry Prohens
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In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions.
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Rudi Shumpert
Contributor, Beyond Web Analytics!
Tags: Andrew Spoeth, automation solutions, beyond web analytics, marketing automation, web analytics podcasts
Posted in: Online Analytics, Online Marketing, Podcast by Rudi Shumpert
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In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects. The conversation talks about the specific issues raised in the Quantivo blog post, and moves into how data warehouse projects can be successful and what the advantages of such an endeavor can be. The group also dives into the implementation steps, the security issues, and the gains to be had.
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Rudi Shumpert
Contributor, Beyond Web Analytics!
Tags: avinash, beyond web analytics, Gary Angel, Jason Rushin, podcasts, Quantivo, Rudi Shumpert, web analytics, web analytics podcasts
Posted in: Online Analytics, Online Marketing, Podcast by Rudi Shumpert
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In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics. The conversation covers the motivation behind the creation of Google Analytics through the many advancements that have been made to date. The group also covers the challenges related to providing to a tool to user groups of multiple skill levels, what type of companies can and should use Google Analytics, what “real-time” really means, the steps that Google takes to protect the privacy of data, and Phil even sheds some light on what it is like to work with Avinash.
To listen or download this episode visit our web site!
Rudi Shumpert
Contributor, Beyond Web Analytics!
Tags: beyond web analytics, google analytics, Phil Mui, web analytics, web analytics podcasts
Posted in: Online Analytics, Online Marketing, Podcast by Rudi Shumpert
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