Since we just passed the mid way point for 2012, it seemed like a good opportunity to stop and take stock of the situation. 2012 has been an interesting year so far and there are several distinct trends that have been bubbling up. Here are a few that we see:
I was doing a search for a new client last week and for whatever reason it struck me that I was looking at a lot of female profiles. I don’t think it makes me sexist to say that my presumption was that analytics is a male-dominated profession.
In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Senior Technology Evangelist at ClickTale. The conversation covers some of the latest announcements from Clicktale and what they are doing to solve the ever pressing questions surrounding mobile user experience tracking.
Before too much time passes during these dog days of summer, I thought that I’d offer a recap of the eMetrics Marketing Optimization Summit that took place in Chicago recently. First of all, Chicago really digs analytics. Despite a smallish eMetrics crowd of around ~100 or so people, there was lots of energy, young talent and academic interest.
Online video is a continuously growing sector. According to comScore, more than 180 million U.S. internet users watched 36.6 billion online content videos in May — of which more than 10 billion were video ads, setting a monthly record. Furthermore, eMarketer projects that $3.1 billion will be spent on online video ads this year. With so much money being invested into the medium, it is important to ensure the highest ROI possible. The best way to do this is by applying the appropriate metrics to your online video. Here are four ways you should be measuring your campaign.
The Analysis Exchange is an effort designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community. The effort works by connecting organizations, mentors, and student participants.
ORLANDO, Fla. and TORONTO, July 11, 2012 /PRNewswire/ — Today, Pentaho, Infobright and Semphonic announced a partnership to help organizations maximize the value of their Websites as lead generation and …
Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Digital Analytics Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.