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Vol. 6 Issue 10
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Analytics Career Newsletter
 Join the DAA
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IQ Workforce Blog
IQ Workforce Career Center
Web Analytics Rock Stars
From the Digital Measurement Blogosphere
Upcoming Webinars and Events
What is Trending Now on the WAA LinkedIn Group
Digital Measurement Jobs
Open Analysis Exchange Projects
Recent Industry Buzz
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IQ Workforce Blog
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Mid Year 2013 Trend Report
Since we just passed the mid way point for 2012, it seemed like a good opportunity to stop and take stock of the situation. 2012 has been an interesting year so far and there are several distinct trends that have been bubbling up. Here are a few that we see:
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IQ Workforce Career Center
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Women in Digital Analytics
I was doing a search for a new client last week and for whatever reason it struck me that I was looking at a lot of female profiles. I don’t think it makes me sexist to say that my presumption was that analytics is a male-dominated profession.
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Web Analytics Rock Stars
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Episode 56 – Mobile User Experience Tracking with Shmuli Goldberg
In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Senior Technology Evangelist at ClickTale. The conversation covers some of the latest announcements from Clicktale and what they are doing to solve the ever pressing questions surrounding mobile user experience tracking.
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From the Digital Measurement Blogosphere
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eMetrics Chicago – Wrapup
by John Lovett
Before too much time passes during these dog days of summer, I thought that I’d offer a recap of the eMetrics Marketing Optimization Summit that took place in Chicago recently. First of all, Chicago really digs analytics. Despite a smallish eMetrics crowd of around ~100 or so people, there was lots of energy, young talent and academic interest.
Read More at the Web Analytics Demystified Blog
4 metrics that really gauge video success
by Joseph Deluca
Online video is a continuously growing sector. According to comScore, more than 180 million U.S. internet users watched 36.6 billion online content videos in May — of which more than 10 billion were video ads, setting a monthly record. Furthermore, eMarketer projects that $3.1 billion will be spent on online video ads this year. With so much money being invested into the medium, it is important to ensure the highest ROI possible. The best way to do this is by applying the appropriate metrics to your online video. Here are four ways you should be measuring your campaign.
Read More at iMedia Connection
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Upcoming Webinars and Events
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Latest Jobs in Digital Measurement
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Sr. Analyst, Engagement Analytics
Data Visualization Specialist
Data Strategist (Contract)
Manager of Advanced Marketing Analytics
SEM Manager
Senior SEM Specialist
Digital Analytics Manager
Manager, Site Analytics – Business Intelligence
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Open Analysis Exchange Projects
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Trending on the DAA LinkedIn Group
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Taking Analytics to the Next Level [video]
5 Questions about Big Data [video]
Comprehensive article by Stephane Hamel on what our industry should know about Big Data.
View the results of the DAA 2012-13 Board of Directors Election!
Episode 56 – Mobile User Experience Tracking with Shmuli Goldberg
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Recent Industry Buzz
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Pentaho, Semphonic and Infobright Deliver Big Data Web Analytics
ORLANDO, Fla. and TORONTO, July 11, 2012 /PRNewswire/ — Today, Pentaho, Infobright and Semphonic announced a partnership to help organizations maximize the value of their Websites as lead generation and …
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Research and Markets: Global Web Analytics Market 2011-2015: Adobe Omniture Inc., Google Analytics., IBM Coremetrics …
Research and Markets has announced the addition of the “Global Web Analytics Market 2011-2015″ report to their…
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About
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Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Digital Analytics Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.
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Corry Prohens
Managing Consultant
IQ Workforce
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email: cprohens@iqworkforce.com
phone: 516.802.7700
web: http://www.iqworkforce.com/
blog: http://www.iqworkforce.com/blog/
twitter: @corryprohens
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Sign up for the DAA Newsletter
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The Analysis Exchange is an effort designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community. The effort works by connecting organizations, mentors, and student participants.
