I was doing a search for a new client last week and for whatever reason it struck me that I was looking at a lot of female profiles. I don’t think it makes me sexist to say that my presumption was that analytics is a male-dominated profession.
In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Senior Technology Evangelist at ClickTale. The conversation covers some of the latest announcements from Clicktale and what they are doing to solve the ever pressing questions surrounding mobile user experience tracking.
I’m now writing a monthly piece for Practical eCommerce, and the experience has been refreshing. At ACCELERATE in Chicago earlier this year, April Wilson‘s winning Super ACCELERATE session focused on digital analytics for smaller companies. Her point was that a lot of the online conversation about “#measure” (or “#msure”) focuses on multi-billion dollar companies and the challenges they have with their Hadoop clusters, while there are millions of small- to medium-sized businesses who have very little time and very limited budgets who need some love from the digital analytics community. To that end, she proposed an #occupyanalytics movement – the “99%” of business owners who can get real value from digital analytics, but who can’t push work to a team of analysts they employ.
The Analysis Exchange is an effort designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community. The effort works by connecting organizations, mentors, and student participants.
CHICAGO, IL– – EPiServer, an innovator in multichannel digital marketing and e-commerce software, today announced the availability of Google Analytics for EPiServer. By integrating Google Analytics into …
Yahoo announced some changes to Yahoo Web Analytics. Specifically, it is discontinuing services for analytics-only customers and the Yahoo Web Analytics Consultant Network. “In 2008, Yahoo! acquired IndexTools to offer web analytics and deep insights for small-and-medium business customers leveraging …
Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Digital Analytics Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.