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Vol. 6 Issue 3
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Digital Measurement Career Newsletter
 Join the DAA
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IQ Workforce Blog
IQ Workforce Career Center
Web Analytics Rock Stars
From the Digital Measurement Blogosphere
Upcoming Webinars and Events
What is Trending Now on the WAA LinkedIn Group
Digital Measurement Jobs
Open Analysis Exchange Projects
Recent Industry Buzz
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IQ Workforce Blog
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Interview with Lauren Hock Regarding Career Presentations at Chicago Universities
About Lauren: Lauren Hock is a Marketing Science Senior Analyst who has consulted for clients including Intel, Qualcomm, Comcast and ESPN. At her current company Critical Mass, a full-service digital agency in Chicago, she provides analysis and strategy for a global luxury car brand.
Lauren received a Bachelor of Sciences in Education and Social Policy from Northwestern University, where she became certified as a High School English teacher and a 35mm & 16mm film projectionist.
Can you explain what you and your team are doing with the Universities in the Chicagoland area? What is the goal?
Our team is reaching out to Chicago universities so that we can speak to students about Digital Analytics.
Our goal is to encourage students to explore Digital Analytics as a career
Read More
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IQ Workforce Career Center
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Flexible, Scalable, Affordable Digital Analytics Talent
The following Analysis Exchange graduates have had:
- Real world digital analytics experience
- Mentorship from top digital analytics practitioners
- Excellent feedback on their previous consulting engagement(s)
- Complimentary academic and professional experience
They are available for as little as $30/hour.
Read More
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Web Analytics Rock Stars
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Beyond Web Analytics – Episode 54 – Web Analytics Action Hero with Brent Dykes
In this episode, the Beyond Web Analytics team talks with Brent Dykes, Director of Consulting at Adobe and now author of Web Analytics Action Hero. The team talks to Brent about what made him write this book, and what it takes to be an Action Hero in our industry. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Read More
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From the Digital Measurement Blogosphere
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Benchmark: Digital Analytics is still very immature
by Stéphane Hamel
In late 2009 I published the first version of the Online Analytics Maturity Model – an easy approach to assess the value and effectiveness of an organization’s online analytics practice. So far, nearly three hundred organizations participated in this unique study. I have now gathered enough data to assess the state of the industry from various angles: geography, industries, business type, years of experience, etc.
Read More at the CardinalPath Blog
Understanding Google Analytics Time Calculations
by Justin Cutroni
Measuring time on a website can be hard. Really hard. Every web analytics tool has issues, and that includes Google Analytics.
I’d like to clarify how Google Analytics track time on page and visit length. It’s probably different than you think.
Read More on Analytics Talk Blog
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Upcoming Webinars and Events
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Latest Jobs in Digital Measurement
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Sr. Analytics Analyst
Senior Manager, Web Analytics
Digital Analytics Analyst
Director of Website Strategy
eCommerce Business Analyst
Web Analytics Analyst
Junior Technical Web Analyst
Associate Technical Web Analyst
Associate Technical Web Analyst
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Open Analysis Exchange Projects
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Trending on the WAA LinkedIn Group
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Can any 1 tell me vat are benefits and advantages of WebTrends On Demand Ver 10 over On Premises software version? We r currently using…
Has anyone build models for predicting audience demographics using website clickstream data? what techniques did you use?
3 Key Trends for Web Analytics in 2012 online-behavior.com
How are you currently managing and analysing the multi-device experience of your customers?
How to implement campaign tracking for Facebook tabs with Google Analytics?
Benchmark: Digital Analytics is still very immature
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Recent Industry Buzz
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Web Analytics Association Becomes Digital Analytics Association
WAKEFIELD, MA– – The Web Analytics Association announced today that it has changed its name to the Digital Analytics Association , effective immediately. Founded by Web analytics industry leaders in 2004, …
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Webtrends Now Offers Turnkey Web Analytics Integration via Tealium Tag Management
PORTLAND, OR and SAN DIEGO, CA– – Webtrends , Inc., the global leader in unified mobile, social and web analytics and engagement, today announced that it will begin offering turnkey web analytics integration …
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About
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Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.
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Corry Prohens
Managing Consultant
IQ Workforce
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email: cprohens@iqworkforce.com
phone: 516.802.7700
web: http://www.iqworkforce.com/
blog: http://www.iqworkforce.com/blog/
twitter: @corryprohens
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Sign up for the DAA Newsletter
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The Analysis Exchange is an effort designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community. The effort works by connecting organizations, mentors, and student participants.
