IQ Blast – Vol. 6 Issue 3


Vol. 6 Issue 3

Digital Measurement Career Newsletter

Join the DAA

IQ Workforce Blog

IQ Workforce Career Center

Web Analytics Rock Stars

From the Digital Measurement Blogosphere

Upcoming Webinars and Events

What is Trending Now on the WAA LinkedIn Group

Digital Measurement Jobs

Open Analysis Exchange Projects

Recent Industry Buzz

IQ Workforce Blog

Interview with Lauren Hock Regarding Career Presentations at Chicago Universities

About Lauren: Lauren Hock is a Marketing Science Senior Analyst who has consulted for clients including Intel, Qualcomm, Comcast and ESPN. At her current company Critical Mass, a full-service digital agency in Chicago, she provides analysis and strategy for a global luxury car brand.

Lauren received a Bachelor of Sciences in Education and Social Policy from Northwestern University, where she became certified as a High School English teacher and a 35mm & 16mm film projectionist.

Can you explain what you and your team are doing with the Universities in the Chicagoland area? What is the goal?

Our team is reaching out to Chicago universities so that we can speak to students about Digital Analytics.

Our goal is to encourage students to explore Digital Analytics as a career

Read More

IQ Workforce Career Center

Flexible, Scalable, Affordable Digital Analytics Talent

The following Analysis Exchange graduates have had:

  • Real world digital analytics experience
  • Mentorship from top digital analytics practitioners
  • Excellent feedback on their previous consulting engagement(s)
  • Complimentary academic and professional experience

They are available for as little as $30/hour.

Read More

Web Analytics Rock Stars

Beyond Web Analytics – Episode 54 – Web Analytics Action Hero with Brent Dykes

In this episode, the Beyond Web Analytics team talks with Brent Dykes, Director of Consulting at Adobe and now author of Web Analytics Action Hero. The team talks to Brent about what made him write this book, and what it takes to be an Action Hero in our industry. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

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From the Digital Measurement Blogosphere

Benchmark: Digital Analytics is still very immature
by Stéphane Hamel

In late 2009 I published the first version of the Online Analytics Maturity Model – an easy approach to assess the value and effectiveness of an organization’s online analytics practice. So far, nearly three hundred organizations participated in this unique study. I have now gathered enough data to assess the state of the industry from various angles: geography, industries, business type, years of experience, etc.

Read More at the CardinalPath Blog

Understanding Google Analytics Time Calculations
by Justin Cutroni

Measuring time on a website can be hard. Really hard. Every web analytics tool has issues, and that includes Google Analytics.

I’d like to clarify how Google Analytics track time on page and visit length. It’s probably different than you think.

Read More on Analytics Talk Blog

Upcoming Webinars and Events

Web Analytics Wednesday in St. Paul, MN
When: March 13 22, 2012


Where: Three Deep Marketing
180 E. 5th Street, Suite 910
St. Paul, MN
View Details and RSVP

eMetrics Marketing Optimization Summit – Munich
When: March 27-28, 2012
Where: Munich, Germany
View Details and RSVP
DAA NYC Symposium
When: April 23, 2012
Where: TBA
View Details and RSVP

Latest Jobs in Digital Measurement

Sr. Analytics Analyst

Senior Manager, Web Analytics

Digital Analytics Analyst

Director of Website Strategy

eCommerce Business Analyst

Web Analytics Analyst

Junior Technical Web Analyst

Associate Technical Web Analyst

Associate Technical Web Analyst

Open Analysis Exchange Projects

Denver Gives

Castle Douglas

NPQ – Nonprofit Quarterly

The Pavement

Center for Nonprofit Excellence

The Analysis Exchange is an effort designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community. The effort works by connecting organizations, mentors, and student participants.

Trending on the WAA LinkedIn Group

Can any 1 tell me vat are benefits and advantages of WebTrends On Demand Ver 10 over On Premises software version? We r currently using…

Has anyone build models for predicting audience demographics using website clickstream data? what techniques did you use?

3 Key Trends for Web Analytics in 2012

How are you currently managing and analysing the multi-device experience of your customers?

How to implement campaign tracking for Facebook tabs with Google Analytics?

Benchmark: Digital Analytics is still very immature

Recent Industry Buzz

Web Analytics Association Becomes Digital Analytics Association

WAKEFIELD, MA– – The Web Analytics Association announced today that it has changed its name to the Digital Analytics Association , effective immediately. Founded by Web analytics industry leaders in 2004, …

Read More

Webtrends Now Offers Turnkey Web Analytics Integration via Tealium Tag Management

PORTLAND, OR and SAN DIEGO, CA– – Webtrends , Inc., the global leader in unified mobile, social and web analytics and engagement, today announced that it will begin offering turnkey web analytics integration …

Read More


Corry Prohens

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.

Corry Prohens
Managing Consultant
IQ Workforce

Corry's Profile

phone: 516.802.7700

twitter: @corryprohens

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