I can think of many reasons not to disclose our proprietary data on consultant pay rates, but our team came up with two excellent reasons to post them:
1. We get into a lot of conversations lately with potential contractors that want astronomical amounts of money. These are people that seem normal right up until that point… and then bam… they say some incredibly high number, showing that they do not understand the market.
2. We still get clients that still ask us for web analysts with 6 years of experience with every tool under the sun for $23/hour.
A little bit of level setting would be good for everyone.
I added reason #3: It is yet another way of us saying to the #measure community, “Look what we are doing… placing web analytics contractors!! Need one?? Call me.”
I have no idea what percentage of the contractor market we have, but for the purposes of this post we will assume that our consultants are representative of the overall market.
This includes full-time, part-time, on-site and remote workers in the US and Canada.
If your experience is different PLEASE let us know. We are just sharing our experience and would love to know how it matches with yours.
The digital measurement talent market is not a perfect market. There is very little liquidity.
Great people can sit on the bench while tool jockeys stay billable for years. Consultants can hit it big with one engagement and then have to settle for less in their next. You can get a great person for $60/hour and the next one might cost you $120… and it could take you a month to find them… The market is far from perfect.
Below is a table of the last thirty consultants that have worked for our clients.
The table requires some definitions and explaining, so here goes:
Hourly Rate: These are a mixed bag of Independent Contractors (1099’s), W-2 employees and incorporated subcontractors. We are currently phasing out all 1099 contractors because the IRS is not fond of this classification. The hourly rate does not include our markup (profit margin). It also does not include payroll taxes and other employment expenses. It only includes what we pay the contractor.
Market: This refers to the place where the contractor resides – not necessarily where they work (many of these folks are remote / virtual). To protect the identity of our contractors and simplify things we created three categories, referring to the cost of living in their home town: High, Mid and Low.
Years Experience: This refers to the number of years of digital measurement experience – not total work experience.
Testing / Optimization: In an effort to cut down the number of columns we lumped all of the testing platforms into one category… same thing with CEM, BI and CRM.
Vendor Side: Refers to engagements with agencies, consulting companies and the consulting groups of tool vendors.
Remote: Refers to engagements where the contractor works off-site more than 2 days/week on average.
Part-Time: Refers to engagements that average fewer than 30-hours per week.
I recognize that this is just data – no analysis. My first couple of drafts of “insights” did not survive to the final post, so I decided to do my public service (put the data out there) and leave the analysis to the analysts. Very interested to hear what you have to say.