IQ Workforce Blog
by Corry Prohens
I wrote a post last week called “Geeks Gone Wild” which received mixed reviews. The post was about the storylines and drama on the professional services side of the digital measurement community. I presented the landscape as a reality show and cast the players involved as characters in a Jersey Shore-like drama. It was comic relief – for me – on a Friday afternoon.
Although the delivery misfired, the topic is still blog-worthy. So this is my attempt at a do-over:
The services side of the web analytics community is fascinating to watch these days.
The market is being divided between a small handful of pure-play web analytics consultancies, agencies, vendor pro services groups and independent consultants.
Among pure-play analytics consultancies, we have:
Web Analytics Rock Stars
by Rudi Shumpert
Join Adam and Rudi as they talk with Paul Phillips of Causata and real-time customer intelligence. Paul provides the team with insight on what exactly Causata is and the business problems that they are helping their clients solve. The conversation explores the real-time customer intelligence, pulling multi-channel data into a single source, and dives into what this means for companies of all sizes.
Recent Industry Buzz
Chad Hurley and Steve Chen, the co-founders of YouTube, are on a shopping spree. In late April, the pair announced plans to purchase Delicious, the online social bookmarking service, from Yahoo, saving it from closure.
Linux.com: Open Source users – you don’t really want to use Google Analytics do you?
iPerceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, 4Q Suite solution, Web Analytics …
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Greater Returns by Aaron Gray