This is probably a week late, but I was on vacation so my apologies to all. You may be sick of the 2010 recaps by now, but here goes anyway…
Based on the authority granted us by NOBODY, we are herby awarding “Best of 2010 Awards” to the following people and companies in the digital measurement space:
The Game Changer award goes to Eric Peterson. Web Analytics Demystified launched the most important initiative for the global digital measurement community, called the Analytics Exchange, which trains new web analysts by providing their services (along with an expert mentor) to non-profit institutions. Eric is also leading the charge on the web analytics code of ethics, which will help the community navigate privacy issues.
The Best Web Analytics Event of the year was definitely the X Change Web Analytics retreat. If you can only attend one digital measurement event next year, this is the one.
The Web Analytics Vendor of the Year would have to be Big Blue, since they bought both CoreMetrics and Unica.
Web Analytics Rock Star of the Year honors go to Adam Greco, Director of Analytics at Salesforce.com, publisher of the highly influential Omni Man blog and co-host of the Beyond Web Analytics podcasts.
Coolest New Product honors go to Josh Manion of Ensighten… a tag management solution.
Coolest New Job honors go to John Lovett, who left Forrester to become the Robin to Eric Peterson’s Batman at Web Analytics Demystified.
Web Analytics Consultancy of the Year goes to Keystone Solutions. This group, led by former Omniture Consulting execs, has gone from zero to sixty in no time… and they will make a big impact in 2011.
Best Personal Brand goes to Joe Megibow. Joe has become the digital measurement poster boy due to his undeniable impact at Expedia and his keynote dominance.
Top Mobile Analytics Rock Star award goes to Greg Dowling. If anyone actually starts doing mobile analytics Greg will be well positioned.
The Top Twitter #measure Guru of the year was Jason Thompson (@usujason), who has become the Omniture implementation helpdesk to the world.
The Coolest Dude award goes to Rudi Shumpert. I dare you meet Rudi and not like him. It’s impossible. In addition he brings a lot to the table with his Beyond Web Analytics Podcasts.
This is not necessarily a closed list… let us know if you have any good ideas for awards and/or nominees.
All the best for 2011.
We have a late addition… Ed Wu came up with a great idea for an award category… The 2010 award winner for Most Certified Web Analysts goes to Dell. Way to go guys.
Hi Corry, a very nice breakdown of the year that was. I’d probably also add Stephane Hamel to the list under the category of best Maturity Model dude.
Corry,
Thank you for the mention.
I think John Lovett is more the Nightwing to Eric’s Batman… but I digress.
http://en.wikipedia.org/wiki/Nightwing
-Rudi
Corry,
Thanks for the honor. It’s humbling to be included in such a fine list of industry pros. Given your list, all I can say is that if you think 2010 was good, 2011 will knock your socks off!
Many Thanks,
John
Thanks for naming X Change Web Analytics conference as the best Web Analytics event!
It’s a real pleasure organizing X Change for the past 5 years. Thanks again on behalf of the Semphonic team!
Stay tuned for X Change 2011!
Hi, very nice work! How many Certified Analysts are working for Dell at the moment?
Thanks for the comment Markus. Dell currently has 3 Certified Web Analysts in their ranks: Jason Lee, Joel Wright and Ed Wu.
Thanks for the comment Alex. Stephane Hamel belongs on any list of web analytics rock stars, but since he is the ONLY Maturity Model dude I don’t think we will make a new aware for this one.
Hope you guys are thinking about a Digital Optimization Awards as well.
Good point, Nazli. We should have done additional digital measurement categories… optimization, social, etc. Next year…
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